FRENCH OPEN IS THE STAGE FOR BEST WOMEN TENNIS CLOTHING BRANDS
In the 1920s, Suzanne Lenglen revolutionized the women’s game with her athletic, “unladylike” playing style, her habit of drinking brandy on court and her short-sleeved gowns. She liked to be known as the Goddess. “She had that thing we love in our public figures – a sense of drama,” said her biographer, Larry Engelmann. Almost a century later, her spirit is holding serve once again. The players look great, the world of fashion wants to be courtside and athleisure is the hot trend. So, it’s no surprise that Serena Williams and co are now style icons as much as sporting ones.
Roland Garros is just two months away and most tennis clothing companies are already ready for the Paris challenge. The always-inspiring world of WTA apparel trends takes place at the Roland Garros as far as fashion and sport go hand in hand nowadays: white and colorful tennis outfits, tennis shoes and dresses of various brands…
There is no better place to enjoy sports fashion than in women’s tennis and what better venue than the most elite tournaments in the sport – Grand Slams and the WTA Finals.
Famous designer Bob Smith has four major fashion shows a year, which are lead on atypical stages. His latest creation debuted in Paris, not on a runway, but on the courts at Roland Garros.
“What I try to do is treat the Slams almost kind of like a runway,” said Smith, the head tennis apparel design director for New Balance, Canada’s Milos Raonic’s outfitter. “That’s where we debut our looks.” The Slams — Australian Open, French Open, Wimbledon and U.S. Open — are where players want their game to peak — so why not look their best, wearing the best tennis women clothes too.
There’s no hard and fast rules for Grand Slams, there are only rules for Wimbledon, however. In 1963, the All England Club asked players to be “predominately in white” and in 1995 bolstered it to “almost entirely in white.”
New ADIDAS Roland Garros Apparel looks for the French Open
The eye-catching tennis apparel collection, unofficially called “zebra”, which Adidas presented this year for Roland Garros is inspired by dazzle camouflage. Dazzle was first used as a visual disruption technique on the hulls of ships back in the early 1900s. What’s unique about the stripes in motion motif is that it evokes a sense of movement, even when a player is standing still between points.
The items have been developed in close cooperation with top WTA athletes, from concept to on-court testing, which played a key role in perfecting the tennis clothes and footwear.
The tops allow smooth serving and smashing, while the new Y-3 shoes deliver resilience and energy return for hard-fought rallies and ought to become the best tennis shoes ever. A flowing midsole that incorporates Adidas’ Bounce technology complements the new herringbone outsole profile for ultimate traction. The breathability of the upper mesh further adds to the feeling of comfort and the promise of performance.
— Simona Halep (@Simona_Halep) April 23, 2016
Ana Ivanovic for adidas|Y-3 on court:
The print and black versions are both striking. Below, is Ana’s tennis ensemble.
Now we’ve got the video to back it up. This clip stars Angelique Kerber, Ana Ivanovic, Jo-Wilfried Tsonga, Sascha Zverev, Tomas Berdych, Simona Halep and others- the entire adidas tennis team. From the looks of the clip it was shot during the Indian Wells tournament, at the Mission Hills Country Club in Rancho Mirage, CA.
Caroline Wozniacki’s lilac tennis outfit for French Open 2016
The top tennis representative of Adidas by Stella McCartney Caroline Wozniacki will wear at the claycourt Grand Slam her Lilac inpressive dress in fresh colors.
Caro’s Brand Tennis Apparel for the 2016 French Open features all the wonderful elements of Stella’s recent designs, with a refreshing introduction of lilac and a different take on the floral print, which is this time more abstract. The item has T-shaped racerback, large mesh inset at back, figure-slimming frontal colorblock matched with subtle flowers in lilac, fresh yellow and glacial. Compression shorts are included in the dress, while there is no built-in bra.
NIKE 2016 Line for Roland Garros Women
Nike’s clothes for Roland Garros honor France by being all about the shades of blue, the country’s signature color.
Nike Roland Garros looks for Serena Williams and Madison Keys
Blue is the traditional color of France, very much in evidence for the Nike women’s French Open line.
On court, Nike star Serena Williams’ Nike Court Premier Dress is in light photo blue and celebrates French elegance through traditional design elements such as yarn-dyed cuffs, a banded neckline and box pleats. Mesh panel at mid-back provides optimal ventilation, as well as moisture-wicking Dri-FIT fabric, which will help Williams stay dry and comfortable.
Leading American pro Madison Keys is geared up to win in her NikeCourt Premier Advantage Sleeveless Polo, featuring an updated blade collar and NikeCourt Victory Skirt, whose pleats provide optimum mobility and showcase the body in motion.
And for her off court look, Serena models the NikeCourt Hooded Vest. This vest delivers warm-weather coverage with an oversized Nike Tech Hypermesh hood.
Companies employ methods to ensure athletes can compete at their best. Adidas’ Coolmax technology allows for “supreme ventilation and comfort” while Nike’s Dri-FIT fabric helps “keep players dry and cool”. “One insight we continually get from top athletes is that if they look good, they feel good, which means they’ll perform their best,” Nike’s Rankine said. “This is a thought that serves as a constant source of inspiration as we design.”
For effective training sessions, Nike-sponsored WTA players are equipped with the NikeCourt Baseline Tank.
Also, players can add an individual touch to their on-court attire as well. Take for instance Sharapova’s adding whose French Open footwear includes “five symbols on the midsole to honor her five major championships” and the quote “I am not the next anyone, I am the first Maria Sharapova,” written on the sock liner, Nike said.
“There’s so much tennis stuff out there that ideally if there’s some kind of story I can tell behind the product we’re miles ahead, as far as I’m concerned,” Smith said.
Le Croc Rocks Roland Garros 2016
Lacoste’s 2016 Roland Garros branded capsule collections. Let’s take a look at what Lacoste sponsored players will wear.
Ladies first: If Domi can work her magic in these styles, you KNOW they play hard. The individual pieces are below. Fabulous plays on classic colors and cuts all of them.
Good news Stella McCartney & Adidas extend their alliance through 2020
Attention women’s tennis fashion lovers! Last year Adidas and Stella McCartney celebrated 10 years together. Good news is that they plan to continue to collaborate through 2020. The team has produced some of the most popular performance tennis apparel on court today.
These looks are part of adidas by Stella McCartney’s Spring tennis fashion line.
“If you’ve never tried the line, give it a go. The fit is unbelievable and yes, I do believe I play better wearing it”,said Caroline Wozniacki.
Most talked-about tennis outfit style on-court through the years
Sisters Venus and Serena Williams – along with their tennis contemporaries, if not equals, including Maria Sharapova, Anna Kournikova, and Caroline Wozniacki – often attract as much attention for their outfits as for their backhands, but standing out sartorially on the tennis court didn’t start with them.
In fact, the tennis world takes its on-court ensembles almost as seriously as they take the game.
From Chris Evert in delicate white lace, to fellow-American Linda Siegel baring almost all white at Wimbledon in the Seventies, women in tennis through the ages have been known for their daring style.
Scroll dawn to see the memorable looks that have stood the test of time throughout pro tennis history — and a few seriously hilarious ones that haven’t. See the most talked-about style stars on-court through the years.